Mark González

(1) The Outdoor Advertising Act, a violation of which is a crime, provides for the regulation by the Department of Transportation of advertising displays, as defined, within view of public highways. Existing law exempts from certain provisions of the act advertising displays located in specific geographic areas in the City of Los Angeles if those displays meet prescribed conditions and requirements, including the condition that the advertising display is authorized by, or in accordance with, an ordinance adopted by the City of Los Angeles that regulates advertising displays by identifying the specific displays or establishing regulations that include, at a minimum, specified restrictions, as provided.

This bill would authorize the ordinance adopted by the City of Los Angeles to authorize a framework of allowable signage that preserves flexibility in the ultimate placement, sizing, and scope of advertising displays, and define a range or maximum signage capacity, as specified. The bill would also authorize the City of Los Angeles to adopt implementing ordinances that sequence or phase the authorization of advertising displays over time.

(2) This bill would declare that it is to take effect immediately as an urgency statute.