# Plain Language Summary: NO FAKES Act of 2025

This bill creates a new legal right that gives people control over AI-generated copies of their voice and face. Essentially, if someone creates a realistic computer-generated version of you—whether it's a deepfake video, an AI voice clone, or a synthetic image—they now need your permission to use it publicly. This right belongs to you during your lifetime and can be passed down to your heirs after you die, similar to how copyrights work.

Here's what this means in practical terms: If a company wants to create an AI version of your voice to sell a product, or if someone makes a deepfake video of you saying things you never said, they're breaking the law unless they get your written permission first. The permission has to be specific about what they're allowed to do with your digital replica—they can't just get blanket approval to use your likeness however they want. If you're under 18, any deal involving your voice or face also needs court approval to protect young people from being exploited. The bill specifically excludes normal music production like remixing or remastering existing recordings, so legitimate creative work isn't affected.

The law applies to websites, apps, social media platforms, music streaming services, and other online platforms that host user-uploaded content. These platforms become responsible for taking down unauthorized digital replicas when someone reports them, similar to how they handle copyright violations today. If someone violates your rights, you can sue them for damages. After you die, your family or estate can continue controlling your digital likeness for at least 10 years, and potentially much longer if they keep actively using it—this protects the legacies of celebrities and public figures from being exploited after death.