This bill creates a new government program to help low-income families buy more dairy products. Here's how it works: if you receive SNAP benefits (food stamps), you'll get extra incentives—basically discounts or bonuses—when you purchase dairy items like milk, yogurt, and cheese. The goal is to make these nutritious foods more affordable and encourage people to buy them.

The U.S. Department of Agriculture will run this program by partnering with state and local governments and nonprofit organizations to set up projects in different communities. Each project will test different ways to make dairy more appealing and affordable to SNAP recipients. For example, a project might offer a discount where you get $1 extra in SNAP benefits for every $2 you spend on milk or yogurt. The government will carefully study how well these incentives actually work and whether they really do increase dairy purchases.

This bill also takes an existing dairy incentive program (called the Healthy Fluid Milk Incentives program) and folds it into this new, broader program. If you currently participate in that older program, you'll be switched over to the new one. The funding for this program is approved for multiple years, so it's designed to be an ongoing effort to improve nutrition and food access for low-income families.

Dairy Nutrition Incentive Program Act of 2025

Klobuchar, Amy

Dairy Nutrition Incentive Program Act of 2025This bill directs the Department of Agriculture (USDA) to establish a dairy nutrition incentive program to develop and test methods to increase the purchase and consumption of dairy under the Supplemental Nutrition Assistance Program (SNAP).Specifically, the program must provide an incentive to SNAP benefit recipients for the purchase of naturally nutrient-rich dairy, which the bill defines to include fluid milk, yogurt, and cheese made from cow's milk. To carry out the program, USDA must enter into cooperative agreements with, or provide competitive grants to, state or local governments and nonprofit organizations for projects. The bill provides funding for the program for each fiscal year.USDA must provide for an independent evaluation of each project that measures, to the maximum extent practicable, the effect of incentives on purchases of naturally nutrient-rich dairy by SNAP recipients.Projects currently carried out by the USDA Healthy Fluid Milk Incentives (HFMI) program must be transitioned to the new dairy nutrition incentive program; the bill repeals the HFMI program one year after USDA certifies that the transition is complete.