This bill requires political campaigns to be honest about when they use artificial intelligence to create images or videos in their advertisements. If a campaign runs an ad with AI-generated content—like a deepfake video or a computer-created image—they have to clearly label it so voters know it's not real footage. The label needs to be obvious and easy to spot, whether the ad appears as text, video, or another format.

The bill also gives the Federal Election Commission (the agency that oversees campaign rules) the job of writing specific guidelines about what counts as AI-generated content and how campaigns should disclose it. Additionally, campaigns now have to report any money they spend on digital and internet advertising to the FEC, giving the public more transparency about where campaign dollars are going.

Basically, this is about preventing voters from being tricked by fake images or videos in political ads. As AI technology gets better at creating convincing but false content, this bill ensures campaigns can't use that technology to deceive people without telling them what they're looking at.

REAL Political Advertisements Act

Clarke, Yvette D.

Require the Exposure of AI-Led Political Advertisements Act or the REAL Political Advertisements Act This bill expands certain disclosure and disclaimer requirements for political campaigns, including by requiring disclaimers on advertisements containing content generated by artificial intelligence (AI). Specifically, the bill requires a communication (e.g., a political advertisement) to include, in a clear and conspicuous manner, a statement if the communication contains an image or video footage that was generated in whole or in part with the use of AI. The bill outlines the requirements for determining a clear and conspicuous manner as it applies to specified communications (e.g., text or video communications). The bill directs the Federal Election Commission (FEC) to issue a regulation related to generative AI, including the criteria for determining whether an advertisement contains an image or video footage created through generative AI. The bill also requires reporting to the FEC of paid internet or digital communications.